A Fetching New Title for the CMO
No matter how many times a company adopts a new name for its CMO—whether it’s “chief growth officer,” “chief customer officer” or others—the role remains saddled with the need to justify itself
An inventive, agile, results-driven communicator with a profound understanding of marketing, journalism, branding, social media and SEO. Excels at meeting tight deadlines and tailoring voice to new audiences. Endorsed by Mel Brooks—seriously!
No matter how many times a company adopts a new name for its CMO—whether it’s “chief growth officer,” “chief customer officer” or others—the role remains saddled with the need to justify itself
How a content marketer with a background in journalism is helping to reverse cannabis stigma—the result of decades of anti-drug propaganda—by focusing on the facts
Composed and edited all pieces of digital copy including value propositions, capabilities, blog posts and case studies
A workforce that better represents society is key to sustained innovation and understanding a vast array of consumers
My copy and UX work laid the foundation for the long-term success of this digital branding and development stalwart
This year’s holiday shoppers remain committed to gift-giving—so long as brands shift to meet new consumer timelines, budgets and safety concerns
During their nineties heyday, the Jerky Boys turned prank calling into a funny, filthy art form. Then they went quiet. Now, the group's co-founder and driving force, Johnny Brennan, is ready to hit redial on his career.
Transformed technical specs into story-focused, emotionally driven web copy to launch a new automobile safety device
The Annoyance Theatre’s savagely funny 30-year-old slasher spoof is a triumph of a certain schlocky stagecraft